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Author Archive | David

Be Yourself, Don’t Talk About Yourself

The data is in – if you want people to pay attention to you online, you need to do the following two things:

  1. Be your original self. Don’t be ordinary, be unusual. Be different.
  2. Don’t talk about yourself much.

Be Yourself, Don't Talk About Yourself

Here’s what we know: Tweets with uncommon words and phrasing get retweeted 4 to 5 times as much as common tweets. This means if you sound like everyone else and use the same words as everyone else, your message will get lost in the crowd of clones. The more original your style, the more likely people are to pay attention to your content and forward it. (And also remember your content, but we don’t have data on that.)

And it makes good sense. After all, if you’re saying the same things everyone else is saying, why would anyone retweet your stuff?

Now then, if you want more followers on Twitter, don’t talk about yourself so much. There’s a direct correlation to referencing yourself less and having higher follower counts. Not to mention the fact that your tweets are twice as likely to be retweeted if they’re not talking about you.

Bottom line? Be yourself, just don’t talk about yourself.

News Jacking

How to Inject Your Ideas into a Breaking News Story And Generate Tons of Media Coverage

News Jacking

There’s a book out with the above title, and I highly recommend you grab a copy. It’s only available as a digital download and it’s less than 6 bucks at Amazon. I’ll try to summarize here it in my own words, but this is no substitute for getting the book, reading it and above all using it to generate free publicity for you and your business.

News breaks every second of every day, providing you with literally endless opportunities to get your business free publicity. And I don’t have to tell you that publicity is worth far, far more than advertising, and yet it costs you NOTHING.

If you’re in the U.S., does the Donald Trump presidential campaign ring any bells for you?

Look at it from a reporter’s point of view – they already have the who, what, when and where – what they need is the “why,” and that’s where you come in. Journalists need original content, and they need it fast. And if you play your cards right, you can be as high as the second paragraph of that breaking news story. Jut think of what that can mean in terms of free exposure!

What is essential is SPEED. You’ve got to hit when the story is hot to have a shot at getting the publicity. Wait even a day and it may be too late.

Always use your good judgment. Your business is NOT a great fit for the majority of news stories, so be discriminate and only go with those that you can honestly, truly relate to your business.

Now then, how do you find news to “jack?” Keep your eyes and ears open, because you never know when the perfect story is going to slap you across the face. Monitor keywords, phrases and trending word clouds. Track journalists in your field and monitor media outlets. And perhaps the best tip of all – follow Twitter hashtags, since this will often be the very first reporting of any story.

When you hear of a story that’s a good fit for your business, immediately formulate your strategy. This is happening in real time and so you’ve got to act in real time, as in NOW and not tomorrow. Speed is crucial to your success in hijacking the news.

Ask yourself – how are you and / or your business related to the breaking news? What’s your angle or hook? Why should the media care?

When you’ve got your take on what’s happening – or your angle or hook – here are possible moves you can make next:

  • Blog about your take on the news
  • Tweet it using an established hashtag (this is not the time to start a new hashtag)
  • Send a real-time media alert (press release)
  • Talk about it in a speech, or make a video and post it online
  • Hold a live or a virtual news conference
  • Directly contact individual journalists who might be interested

Now if you’re thinking this article is just the tip of what you need to know, you’re right. It’s enough to get you started, but by all means grab the book so you can fill in the blanks.

And think about this: Linking yourself to one news story can result in hundreds of thousands of dollars of free publicity, creating a boon for your business and perhaps even making you a mini-celebrity in the process.

How to Change Your Prospect’s Mind

As marketers we’re always trying to get into our customers minds so we know what they’re thinking. Once you know what they’re thinking, you can begin the conversation there and then move it in the direction you want it to go.

How to Change Your Prospect's Mind

But what if their line of thought totally bypasses any chance of purchasing your product? For example, if you sell alarm systems, it’s a sure bet that most of your prospects think a break-in or robbery will never happen to them. Therefore, it becomes imperative that you change their thinking to match your own – that YES, a robbery CAN happen to them at any time, and THEN WHAT WILL THEY DO?

A security company called BGS in Bucharest, Romania, came up with what might be the perfect solution. They covered apartment doors with life-sized posters that create the illusion that the door is open and the place has been devastated by robbers.

The posters are put on with a special glue so that they’re easy to remove. And on the doorknob another sticker is left which reads, “Make sure this never happens – BGS” and their website’s url.

Result? The posters impacted both the actual apartment dwellers and their neighbors. Some people left the poster on their door for weeks, and the advertising campaign become the talk of the neighborhood. More importantly, people who never would have considered a security system began contacting the company.

http://www.bestadsontv.com/ad/41378/BGS-Security-Fake-Robbery

Now here’s your food for thought: How can you show your prospects what they will lose if they don’t purchase your product? What visuals can you offer that will stop them in their tracks and make them totally reconsider their position?

Here is one possible answer that could work in MANY niches… let’s say you sell a gardening membership. What if you show a photo of two front yards, side by side. One yard is a real show stopper, bursting with huge, healthy flowers with a very pretty, smug looking home owner relaxing on the porch with a cool drink.

The other yard is total devastation. You can see an effort has been made, but most of the plants are either sick or dead. And of course you have that homeowner looking sad, dejected, frustrated, over wrought – take your pick. Walking by on the sidewalk is a couple of women who are pointing and snickering at the pathetic garden.

You might even have a handsome man stopping to admire the flowers in the nice garden – a possible beau for the lady on the porch?

This is a visual that will say more than a thousand page sales letter. And you can use this concept in almost any niche.

For example, your niche is weight loss and you have a set of before and after shots of two people. Maybe the before shots have a calendar on the wall of January 1st, and they’re both standing on scales looking concerned, unhappy, distressed, horrified, whatever.

Then you have a second set. Same people, same scales. The calendar now says March 15th (or some such.) The person on the left looks the same or heavier, and is even unhappier than before. The person on the right – well, you can fill in the blanks – lighter, healthier, happier, etc.

Your goal is to make your prospects experience in their minds and feel in their bodies what it is like to be without your product. And once you can do that, you’re halfway to making the sale.

Hello world!

Hi, it’s David and this is my new website. Stay tuned… I’ll have great things to share!

For starters, here’s an article I think you’ll enjoy…

It’s called: “Make the Leap to Home Business Success

Make the Leap to Home Business Success

If you are going to build a successful home business, you need 3 “intangibles.” These are things that must come from WITHIN you.

===> Intangible 1 <===

First, you must have a strong WHY.

Why must you make a home business work? What’s driving you? What is it that you CAN’T have in your life anymore and/or what is it that you absolutely MUST HAVE now?

For me, I couldn’t stand working 12+ hours a day anymore and missing the experience of my children growing up. I also absolutely HAD TO HAVE the freedom of being able to control my life and finances through a little box that I could carry with me anywhere in the world and not be tied to anyone’s time pressures or demands but my own. That was my carrot and my stick. I felt a great pain deep in my gut of missing out on my children’s lives and the incredible freedom that succeeding in this business would provide for me. I found my why. You MUST find yours.

===> Intangible 2 <===

You must BELIEVE that it is possible.

If you don’t believe that it’s POSSIBLE for you to succeed in a home business or make your living on the Internet, you won’t. It’s that simple.

For me, figuring out that it was possible was just a matter of realizing that many other people were ALREADY making great money with a home business online. If they could do it, I could too. It would just be a matter of figuring out what those people were doing and then adapting it to my situation.

There is no shortage of undeniable PROOF that people (millions of them) are making money online in many different ways. Just get online and do some research and you’ll find countless testimonials and stories of REAL PEOPLE making real money on the Internet. Or head to your local bookstore and you’ll find the same documented evidence of this fact. Truth is, it’s getting easier and easier to start and succeed in a home based business. This is primarily because of the Internet and affiliate marketing.

I’ve always said that “affiliate marketing” is the job of the future. In the “old” days, you had to go to a potential employer, apply for the position and hope for the best. Now you can simply go to any company you want, fill out their affiliate application and start work immediately. Affiliates are the new working class. Believe me, making money with affiliate programs or making your living on the Internet is WAY MORE than possible. It is pretty much (or will be soon enough) unavoidable now. Affiliate marketing is the “job” of the future that’s here TODAY.

===> Intangible 3 <===

You must be willing to MAKE THE LEAP.

Ready, FIRE, then aim… This is the operating philosophy you MUST adopt to succeed with an Internet home business.

That’s backwards for most people who like to aim before they fire. The fact is the Internet is a moving target… The only thing constant about it is change. You need to stop analyzing the game and simply jump into it. You can’t learn from the outside… You have to be IN THE RING to truly understand it.

The lesson here is that you will never really be READY to start a home based business. You simply have to start one. This is what I call “Making the Leap.”

The good news is that the cost of failure on the Internet is very small. In the “brick and mortar” world you need to evaluate things very carefully before you decide to open up a business. It’s almost always necessary to invest thousands of dollars to get an offline business off the ground. However, on the Internet you can often start a successful business for less than $100. In fact, Plug-In Profit Site is a really good example of this.

You simply need get IN THE GAME… Each moment that you stay “out there,” you’re wasting valuable time that you could be learning and skills necessary to become a successful affiliate marketer. In fact, if you’re not in the game yet, you’re ALREADY behind the times. Come on… You can do it! Make the leap to becoming a successful home based business owner today!

About the author: Stone Evans was a washed up restaurant worker desperately searching for a way to save his family when he discovered the internet and affiliate marketing… 24 months later he finally cracked the code and started earning over $10,000 per month. Now the same system that saved him is available to you here >>

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